about the book

 

Every day, as you browse the Internet and carry your mobile phone, you create and share data about yourself. This data of the people and by the people is the most important economic resource of the twenty-first century, as important as oil. And as with oil, the real value comes from refining that raw material -- whether at giant multinationals like Google, Facebook, and Amazon or smaller outfits developing techniques to identify shopping habits, job productivity, or wellbeing from our digital traces.

In Data for the People, I show that it's misguided to fight for a naive conception of privacy or anonymity; that would mean giving up many of the products and services you've come to depend on. Instead, you must take an active role in extracting value from your data, especially as more data comes from social networks and sensors.